lunes, 28 de diciembre de 2015

Three urgent and simple tactics of Inbound Marketing for your Business

It may sound reckless and indeed, be incomplete summarize the Inbound Marketing your company to these three strategies, however, embrace them, is something that you owe and to lose all three fronts and many others that you will discover little by little and that way, you can find no objection to my blog, you can be putting together a whole scaffolding of that you can assert to increase visits and subsequent conversions on your website.

So without further distractions, here are, Inbound Marketing strategies I've outlined.


Create Hot Content




You can talk and talk, and still talking about yours, investigate, learn a lot, replicates, speaking of others who at some point will talk to you, you get hooked with people, connect with them on social networks.


Content is not only write text, are also images, videos, photographs, slides and slide-share podcast and all possible means of digital expression.

If you do not have a blog yet, create this because with a blog you can attract potential customers interested in your topic, the objective is also that at some point you become reference of your product or service.

Keywords



Generated content without thinking so much about SEO, but try to use your key, common and naturally, for example, my songs are SEO, SEO, Digital Marketing, Growth Hacking and Big Data words not find a publication that does not have these words, however there will be publications containing one and not another, you need not be forced to locate terms if not from well if you generate a lot of content, with a regularity as close to the possible daily, you will find many opportunities to sow and to see grow your seeds infinite forms.


These keywords should be both the title and descriptions of your publications, in terms of html, be included in the meta tags title and meta description, it is recommended that you go to say to the title target as resume 65 and characters you do type in the meta description go up to 156, so the idea of what you write is made clear from the impressions of the search engines and do not get the three points interrupting your direct message.

Share to Social Media


While starting the indexing of your site in search engines and you gain positions in the impressions of these, you can lean with Social Media. Share your content in the best way you can, the more focal points and more effective your project will generate traffic Inbound Marketing. Social networking is a channel of interaction with your people where you can get the best feed-back about your product or service.


What's Next?


Besides the obvious iteration of these tasks mentioned above, is an enriching journey of self learning, if you allow me, I can help carry through direct advice for any of my service channels in social networks or other publications that can find on my site about these fascinating subjects of digital entrepreneurship.




jueves, 24 de diciembre de 2015

Big Data revelation About Instagram VS Facebook

facebook vs instagram
taken from http://wp.enciclomedios.com/

When an entrepreneur is promoting the website relevance, it is well known that social networks are our best ally and for this reason everyone starts, with Twitter, Facebook and Google +; to fight for customers in Digital Marketing canvas.

However, these networks so prized and popular, have their own personality, making the engagement of each is completely different. Today bring to account, some results of a study released by socialmediatoday.com, with that very likely many entrepreneurs choose to include appetizing cake Instagram networks.

One thing I do not like to seek customers on Facebook, is that no money is involved, it is very difficult organically to your target market, so the fact that they have noticed a decrease of 63% in the #engagement possibilities on our niche markets, according to information compiled since 2012, does not surprise me at all. It should inform the difference with the growing Instagram dwarf who reports a growth of 115% in the same period.

The engagement of Instagram for follower is 58 times more effective than Facebook also very important to keep in mind is that the platform Instagram entrepreneurs are less saturated as the percentage of commercial penetration is only 36 %, unlike Facebook where the level of immersion of companies is 93%.

Because the formal content or outside content, according to the demands of engagement of Facebook, only 6% of all publication companies are really read, the difference from Instagram is overwhelming since the level of assimilation content of your feeds is 100%.

Then selfstar.com infographics with the clearest summary:

taken from: https://selfstartr.com/why-brands-should-embrace-instagram-instead-of-facebook/

sábado, 19 de diciembre de 2015

Easy definition about Growth Hackers profile and recommendations

I'll start and putting it Easy A Growth Hacker is a web developer which in turn is commercial, usually does not happen the other way around, I mean a commercial that ends up learning Web development, but some businesses have done well and has given very good.What makes these profiles are so appealing is that using a developer which in turn knows of Digital Marketing, SEO, Social Media and Inbound Marketing can achieve levels never before imagined control execution times of tasks are reduced optimization and development, the final costs of any project are reduced, minimizing the need for personnel and the fewer people involved in some process, higher level of control and resolution capability of the inconveniences that may arise. 


Consider Point on a Growth Hacker. 


The only negative point I can highlight a Growth Hacker is that although it can be likened to an octopus, have less developed than other tentacles and try to cover everything might not offer the same performance from a specialist versed in one or more specialties .Another thing to consider is that hackers Growth, mostly, people are more numbers, which can cover everything, but graphic design, could not be a fortress, because for Growth Hacker most importantly a digital entrepreneurship, will be the usability of the website, its taxonomy, level of indexing in search engines, keywords, virality in social networks, such as making interesting headlines, hashtag, the startup, the landing page performance few to image optimization, use of java script, charging time, the Inbound Marketing, Big Data from thousands of possible things that arise each time.

From Growth Hacking to Digital Marketing Manager


For all this we highly recommend the Growth Hackers who or who begins without knowing the concept well and had been using and they have been very good about the progress, however, from experience I can say that possible every aspect of both the web development as Digital Marketing may need depending on the size of the project the number of people who want to imagine, there is where you see the need for responsible stewardship someone like an Growth hacker experienced could get along very well serving as Digital Marketing Manager.


jueves, 17 de diciembre de 2015

The seven practices digital entrepreneurs can learn from Spotify


Spotify for those who eludes simple definition, is a music streaming service online with over 24 million users worldwide, of which a quarter has a paid subscription.


Just yesterday, I was referring (in spanish) to the definition of Growth Hacker last I referred to the need to optimize the internal processes of the dependents, in digital endeavors. Today I bring a company that has increased their levels of satisfaction to 91%, while maintaining your productivity on a staff of 1,200 employees in over 30 countries, according to information revolted by pro-music.org, so that an idea you have the growing ascent of Spotify, you can read a Forbes article (in spanish) on current comparison with piracy.

Squads


Groups of less than 10 people with certain autonomy of operation, the policy is to keep as simple as possible as to the execution of processes without on optimizing.

They have their own culture


Concepts prevail simplicity, autonomy and agility, because everyone understands the rules, are followed almost imperceptibly, and even to maintain the autonomy of their mini strap if they see the need to modify these rules was the course that demands agility, then the extent necessary so that the squads may decide they need to do and how to do this are carried.

Offices optimized for collaboration


Large boards, high visibility between departments, the possibility open that an official communicate directly with another smooth, comfortable meeting areas that encourage communication levels outside and inside on different squads.

Reduce tasks execution time


Given the very autonomy enunciated squad Spotify, waiting times are reduced drastically authorization.

Good citizen policy

As you can tell, you need to take a very good relationship among all, starting from the basic squad and with the other teams, and that communication should be a strength on which should achieve the desired synergy.

Autonomy encourages leadership


When the votes of confidence are given to the capabilities of the different ecosystem fellow Spotify, they can take naturally higher levels of commitment to the needs of its customers, generating higher stakes on possible ideas for improvement in terms of product and communication.

Policy focused on consumer needs

We all know that customer needs are changing and be the slope of the course that are taking tendencies is the responsibility of each and every one of the officials of Spotify. Below is a video explaining where I took the information http://blog.sortlist.com website, I hope you like.